Case Study on Illy Cafe

Illy Caffe   is one of the ten best companies in the coffee industry in Europe. It was founded in1933 by Francesco Illy, and in 1994 was given over to Andrea Illy. Since its formation, Illy Caffe’s main goal was to deliver the best quality coffee to its customers. Th e company wascareful when choosing its suppliers and always made sure it receives the best quality coffeebeans. However, after the last CEO has joined the company in 1994, Illy Caffe decided to changeits strategy and to become more responsible in the area of its business. The circumstances, whichthe coffee industry appeared to be under in 1989, was the first step toward the strategic changesmade in some companies, like Illy Caffe. Now, Illy Caffe buys highest-quality Arabica beansdirectly from Brazil, Central America, India, and Africa. The company has restructured itssupply chain completely, and has brought many innovations into the coffee industry in Brazil,making it the exporter of the best-quality coffee beans grower and producer in the world. Thefollowing paper aims at analyzing the changes made in Illy Caffe in 1989 and identifying the key issues and their potential solutions in the company’s new strategy. Changes in Illy Caffe’s supply chain describes the strategy and its benefits In 1989 Illy Caffe’s management decided to change its supply chain from a regular one to adirect purchasing. The quality of the coffee played a significant role in Illy Caffe’s business.Company’s CEO and managers believed that coffee loses its quality after going th rough differentstages in the supply process. They believed that the more intermediaries they would have, theworse would be the quality of their coffee. Therefore, changing this situation through refusing tohave a single intermediary appeared to be the most appropriate thing to do. Illy Caffe became thefirst company in the coffee industry, which started buying directly from farmers. In return tohigh premiums, company expected to receive higher quality coffee beans from Braziliangrowers. Brazil was the largest producer of coffee at that time, however, had poor reputationbecause of the bad quality of their products. Illy Caffe was aware of the situation in Brazil,however, it could find required amount of growers only in that country. The company, therefore,decided to teach Brazilian farmers, how to become its suppliers. Since Illy Caffe was good atinnovation throughout its existence, it found a good way to attract coffee growers (not only fromBrazil but from all over the world) and to make them produce higher-quality coffee. The Illycaffe Brazil Quality Espresso Coffee Award was designed in order to find company’s potential suppliers among the farmers from Brazil. The main idea of this project was to create afeeling of mutual benefit from the partnership and to motivate growers to start producing higher-quality goods. Getting an award and winning a competition meant receiving a good opportunityfor the company in the future.The project became very successful, and hundreds of Brazilian farmers were accepted toparticipate in it. Illy Caffe succeeded in finding good producers and to make them become even better through selecting them among other participants to become company’s long -term partners.Illy Caffe wanted to make sure its relationship with Brazilian partners would be strong and longlasting

The Current Model of Education Assignment Example | Topics and Well Written Essays - 1250 words

The Current Model of Education - Assignment Example As denoted above, the problem that is faced is how to utilize new technologies and to what extent these are useful in the ability to meet existing metrics. The actual problem investigated within this particular research article was not contingent upon the way in which new technology can be leveraged at the students as a means of reaching or surpassing educational goals. Instead, the research was concentric upon the way in which social media platforms should be promoted and utilized within the faculty as a means of creating a unified understanding of the goals and directions that are being faced. Additionally, the question of whether or not social media can be used within faculty as a function of increasing learning objectives and creating a unified understanding of existing problems, strengths, weaknesses, and potential solutions was also a key element that the researchers sought to measure and draw inference upon. The underlying purpose of the study is to of course provide more identifiable metrics with respect to the way in which social media is adopted. As the researchers note, social media has received a negative rap within the arena of education; as something of little use and mainly a way for individuals to waste time. Because of this, the study had as its underlying purpose a need to redefine and rebrand social media usage within faculty; as the researchers believed it could potentially reflect a useful tool with respect to the way in which faculty interaction and engagement could take place. The current dynamic within the educational realm is one in which there is relatively little interaction between faculty members; creating an aura in which sharing and the attenuation of educational metrics amongst all stakeholders are neither encouraged nor possible. The questions and hypothesis for the research were concentric upon whether or not social media could reflect a benefit for faculty members with respect to the way in which best practices were understood and shared.  

Do We Now Live in a More Equal World Essay Example | Topics and Well Written Essays - 2000 words

Do We Now Live in a More Equal World - Essay Example By the end of the twentieth century, the phenomenon of global income inequality was seen to be greater than it was ever before. Global inequality has two distinct dimensions. These are the inequalities that exist between countries and the inequalities that exist within the countries. Not everyone in the developed nations, like the United States, is known to be rich and similarly not everybody in a poor country is poor. It is necessary to take these two measures together. The world was divided into three categories by the World Bank going by their income levels - low income country, middle income country and high income country (Peet & Hartwick, 1999, p.6). Global inequality affects the living condition of the poor countries. Economic growth can affect not only the GDP and GNP of a nation but its overall heath and living conditions too (Wermuth, 2003, p.22). But before framing any conclusion, it is important for the analysts to differentiate between inequality and poverty in these cou ntries. To measure poverty, it is essential to have a poverty line which is usually set at a higher level in richer countries. As for the poorer nations, there is little income gradient in the poverty line (Ravallion, 2003, p.745). Similarly, to measure the economic indicators like GDP and GNP that help to estimate global inequality, we also need some measurement tools. GDP is measured by the production output units like bushels of wheat etc. The exchange rate mechanism is used to measure the national income or GNP (Firebaugh, 2006, pp.34-35). One of the many reasons why global inequality or world inequality is so prevalent today is the extent up to which the income and the wealth of the countries is distributed in a very uneven manner among the world's population. There is little doubt among the researchers that this income inequality that is seen both within and between the nations has been on a rise since the mid-twentieth century. It has been reported by the World Bank that the increasing gap between the rich and the poor countries over the past forty years has accounted for much of the increase in the worldwide income inequality amongst individuals and other households. Inequality patterns and consequences Globalization is divided into three patterns. These are unweighted global inequality, weighted global inequality and global inequality (Held & Kaya, 2004, p.3). In the first pattern, the mean of the country GDP across several countries are considered and population size is not taken here. The second pattern is also the same except that it takes population size into consideration. Global inequality measures difference between individuals of the world. These include intra country and inter country inequality. In 1960, the per capita GDP in the most of the richest twenty countries was found to be eighteen times than that in the poorest twenty countries. By 1995, the same gap had widened to almost thirty-seven times (World Development Report 2001). This sho ws that there has been a huge increase in polarization between the nations overtime (Bata,Bergesen, 2010, p.9). According to a survey, the top richest countries in the world in 2007 were Qatar, UAE, the USA, Hong Kong, Switzerland etc and the poorest countries were Democratic Republic of Congo, Liberia, Central African Republic, Mozambique etc (The UNICEF social and economic paper, 2011, p.19). There have been many sociological